How to Maximize PR for Your Games - Independent Game Conference

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IGC 2008 - Synopsis for How to Maximize PR for Your Games Speakers/Panalists Sue Bohle President The Bohle Company bio Schedule Friday November 21, 2008 at 02:00 PM Synopsis This session will give anyone in marketing an overview of the full range of PR techniques that can be used to promote a game, from the initial announcement to launch, review programs and ways to keep the title alive. All media are covered, from peer-to-peer developer sites to the top consumer media. This session will cover: Story ideas to keep a hard core game in front of game editors from development to launch Opportunities for casual or serious games Building relationships with game writers How to get fans behind your title Using screens and trailers The value and use of character art Pitching your title when it’s done to consumer media The role of speaking opportunities Pitching company stories

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The 2009 IGC East and West Conferences were a BIG success.